Hi, I'm Jess Nichols.

I am an Australian Qualitative researcher that synthesizes and distills insights into meaningful stories to articulate the value of design and customer needs to organizations.

I #GSD and love to create awesome products & services that are underpinned by design principles.

My focus is driving innovation, customer centricity and design thinking to organizations to improve their bottom line, adoption or cost to serve customers across channels and experiences. I have extensive global experience working across ten countries and four continents; and have worked within many industry verticals with a focus on Technology & Consumer Products.

In previous roles, I have worked as a UX & Interaction Designer and Business Analyst - ensuring that my decisions are informed and balance functional, experience and business objectives. With my certification as a Scrum Product Owner (CSPO), I have extensive experience in agile and 'wagile' methodologies and am able to ensure customer insights are reflected in product decisions.

Previous clients have included Uber, Coca-Cola, ExxonMobil, Unilever, Rackspace, El Puerto de Liverpool, Salesforce.com, Commonwealth of Kentucky, Kaiser Permanente, Telstra, Tektronix, Nu Skin, Celgene, CSL Behring, Australia Post, Medibank Private, Accor Hotels, Deloitte Australia, Queensland Police Service, The Department of Human Services (AU), Rebel Sport, APN Online, OneSteel and Queensland Sugar.

Born in Melbourne and raised in Sydney, Australia; I have lived in San Francisco since 2013. 


Ask me about

The time I was on TV discussing my experience with social media

The time I fan-girled over Dennis Crowley and Pete Cashmore at SXSW (and Twitter proof)

The time I included Nyan Cat in my presentation about the Awesome Foundation

The time I tried Durian (in Singapore) and ate a scorpion (in Austin, TX)

The time I met my favorite actor, Tommy Wiseau, at a screening for 'The Room' (I even owned a signed script, and faceswapped with him)

The time Chrissy Teigen loved my cooking after using recipes from her cookbook (She also liked my Sweet Potato Gnocchi)

My bottle of Pappy Van Winkle 23 Year.