media company digital strategy

Problem

The digital disruption and changing state of the media and advertising environment encouraged this client to determine how digital experiences could financially support their organization. Additionally, the client was undertaking structural changes which they felt they could leverage to simplify the experience across their brands.

Solution

Development of a digital strategy and implementation roadmap.

Benefit

By ensuring alignment across business units and brands, the client was able to ensure they could successfully leverage the digital experience to financially support the organization.

ROLE

  • Research and presentation of industry best practices and market assessment
  • Development of initiatives and strategic roadmap
  • SME for social media and innovation during client workshops