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      <image:title>thought leadership - Having Research Conversations</image:title>
      <image:caption>Move from open to closed questioning through three stages: Discover, validate, and paraphrase.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/566f7bfc0e4c117c7c638f95/1602465955221-OK34GI7Q15B4D33YAKH0/image-asset.png</image:loc>
      <image:title>thought leadership - Having Research Conversations</image:title>
      <image:caption>Structure your interview questions into four segments - human, fact, opinion, and open-ended.</image:caption>
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    <loc>http://www.jessnichols.com/thoughtleadership/2020/10/11/11-common-challenges-you-face-as-a-researcher</loc>
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      <image:title>thought leadership - The qualitative research process, end-to-end</image:title>
      <image:caption>It's easier to determine a shortlist of potential methodologies based on where the research projects may fall within the product life-cycle. Image from Nielsen / Norman Group.</image:caption>
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      <image:title>thought leadership - The qualitative research process, end-to-end</image:title>
      <image:caption>A quadrant showing where different types of research fall.</image:caption>
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      <image:title>thought leadership - What is a user researcher and what do they do?</image:title>
      <image:caption>Key differences between academic research and professional research, shown as a table. Image from Lottie on Medium (medium.com/@phdresearchguidences).</image:caption>
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